Yes, your casual game needs to be good, that should go without saying. One of the biggest factors is – advertising. You’re probably wondering, how to get your game in the top charts? What makes top casual game publishers so successful? How to Advertise a Casual Mobile Game: 5 UA Tips Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. Here we go! Top-Grossing Casual Games in 2022ĭata source: AppMagic. How to create ads for casual games (including examples of top-performing ads).Best tips for casual mobile game advertising. As the popularity of puzzle games is on the rise, there has been an increase in the number of mobile games that have used different ad videos to show mechanics they don’t use.Wondering how to advertise a casual mobile game and acquire more users? And shares the same gameplay concept, combining traditional match-3 mechanics with a storyline. Gardenscapes combines simulation elements and traditional match-three mechanics while Homescapes is a Gardenscapes spin-off. The ASA also mentioned that the ads should not be used again. ASA said that the ads showed the gameplay where players pull pins in a specific order to solve a puzzle but the actual games had totally different gameplay. Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA).
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